Don’t Disrespect Users in Pursuit of Micro Conversions
Although manipulinks may in fact cause people to pause, consider, and even convert in higher numbers, there’s a hidden tradeoff involved. This approach will negatively impact your user’s experience in ways that aren’t as easily quantified with A/B testing. The short-term gains seen by increased micro conversions will come at the expense of disrespecting users, which will likely result in long term losses. Are a few more newsletter signups worth lower NPS scores? Or a negative brand perception? Or a loss of credibility and users’ trust?
This pattern has always irked me. The "No thanks, I'll have a microwave dinner tonight" example is particularly dirty.June 2017